What are the needs/ requirements and concerns of mall users / visitors / shoppers?
Interactive kiosks should attract, engage, inform and service customers, shoppers and visitors to provide a competitive business advantage that improves self-service, increases sales and enhances customer satisfaction. The demands and needs of shoppers, visitors and customers are varied, and dealing with them on a personal level is a tedious process. This is where interactive kiosks can bridge the gap and ensure that visitors and customers have access to the best services and information. Interactive kiosks can be designed to function in a variety of scenarios, such as -Multi-lingual communication; Path-Finder/Store Locator; Feedback / Survey; Need for Information; Advertise.
What are the needs/ requirements and concerns of a mall administrator / owner?
Mall management and owners constantly strive to improve and provide the best service to customers. Kiosks can be used strategically not only to distribute information and answer queries, but also as an interface to research customer behavior patterns and obtain relevant information. Kiosks also offer advertising opportunities and can double as digital signage displays. As a result, kiosks can serve not only as a source for distributing information, but also to obtain information about customer behavior and revenue sources.
How does an Interactive/Information kiosk help mall users / Visitors / shoppers?
–Interactive kiosks capable of providing multilingual support ensure that foreigners and outsiders can easily access the information they need.
-Pathfinding – Interactive animated paths from source to destination or static maps for facility overviews help visitors find their way.
-Provide all relevant information about facilities and shopping malls.
-Kiosks can serve as general kiosks to help visitors and outsiders answer all kinds of questions.
-Major tourist attractions, museums, galleries, city parks, important buildings, etc
-Advertising display system: Single – or dual-screen kiosks can be used to display ads.